AusLaw SEO

Auslaw is a local Chinese law firm located in Australia. It was founded in 2016 and is headquartered in the CBD of Brisbane, Queensland, Sunnybank, the Chinese district, and Gold Coast. Auslaw has a multicultural background (English/Chinese/Cantonese/Korean/Malay/Vietnamese/Thai) and has practical experience in various legal cases. With good legal ethics and responsible service awareness, Auslaw’s Chinese lawyers bring clients the best legal support experience.

Result Highlight (Compare with 2022)

45

Average Ranking

47%

Website Traffic

23%

Website Impression

34%

New Users

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Result Highlight ( 2022.08 – 2022.11 )

45

Average Ranking

47%

Website Traffic

23%

Website Impression

34%

New Users

The Problem

In the early days of Auslaw’s establishment, it also knew the importance of online drainage, and built the company’s website very early, but due to the lack of knowledge and understanding of SEO, the traffic and brand awareness of the entire website were not high, and customers could not find them through web searches. The online source of customers was almost zero; during that time, almost all of their customers came from offline, mainly old and new customers; and their source of customers was relatively single, mainly Chinese, almost no Customers who are local or of other ethnicities.

Our Solution

After in-depth communication with the client, we found the difficulties faced by similar Chinese law firms and the pain points that need to be solved urgently. Through the implementation of a series of professional and targeted SEO strategies, we effectively solved the difficulties faced by the client and improved the performance of the client. , the specific steps are as follows:

  • Keyword optimization

The SEO team of WeBOOST communicated with customers, researched the industry characteristics of law firms, target audience groups, and the relevant attributes of top companies, and sorted out keywords and phrases that fit the characteristics of their own companies for customers. In this way, they can Be targeted, effectively carry out SEO, avoid a lot of waste and loss of resources, and it will also help SEO effects and improve website rankings.

  • Website content optimization

The content of the website does not meet the evaluation standards of Google. This is a common problem faced by all customers after in-depth communication with each customer, and Google’s standards are constantly updated. Therefore, the best way to optimize the content of the website It is to find a professional team to operate, otherwise it may be a waste of effort, with little effect, especially for legal firm industry customers, the quality of the website content is high or low, and it affects the various data and performance of the website. Through in-depth analysis of the content of the website, sorting out the list of problems, sorting out layer by layer, and refining them one by one, we have produced a large amount of high-quality website content, while taking into account the English version, and successfully helped SEO achieve results through a two-pronged approach.

  • Website technical optimization

The technical team of WeBOOST analyzes the technical architecture, network configuration, server configuration and other security strategies of the existing website through professional IT technical means, and optimizes the management and configuration at the technical level to solve the potential technical risks for SEO. impact.

The Result

Since taking over the SEO work of the Auslaw website, WeBOOST has been working hard to ensure and improve the indicators of the Auslaw website. The indicators of the Auslaw website have increased year-on-year every quarter. Taking the past quarter as an example, the average ranking of Auslaw increased by 45 places, and the website traffic Increased by 47%, website exposure increased by 23%, the number of new users increased by 33.8%, and in the past days, Google has adjusted the SEO algorithm from time to time, and each adjustment will bring fluctuations in keyword rankings, Weisi Technology actively responds, and can respond in a very short time, which effectively guarantees that the core keywords selected by customers will not fall behind, and maintain a very strong competitive position for many years.

 
 

Customized solution strategy

In-depth research on industry

Real-time adjustments

Why Choose WeBoost?

We Are Experienced

Our team of designers and developers have over 10 years of experience in developing stunning websites.

Affordable Pricing

Great websites do not have to be costly. Our competitive pricing makes website more accessible.

Detailed Management

Our project management team ensures your website is delivered on-time in excellent quality.

Tailored Service

The entire design and development are managed by a dedicated account manager from start to finish.

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