Hello Kitchen

Hello Kitchen is a Chinese kitchenware brand founded in 2015 and headquartered in Shenzhen. The purpose of the brand is to provide high-quality, practical and beautiful kitchen utensils for families all over the world, and help people enjoy the fun of cooking better.

Hello Kitchen is a brand that focuses on kitchen utensils and tableware. Its products are high in quality, beautiful in design, and easy to use, and are popular with families all over the world.

Result Highlight

87%

Views

172%

Likes

185%

357%

Comments

Result Highlight

87%

Views

172%

Likes

185%

357%

Comments

The Problem

Hello Kitchen Chinese kitchenware is the largest, most complete and longest-standing franchise store for kitchenware and daily necessities in Australia. At present, there are 4 boutique retail stores in Victoria, Australia. However, due to the fierce competition in the Australian daily necessities and kitchenware market, many well-known brands have already At the same time, local consumers have high requirements for quality, function and price. Compared with Australian local brands, Hello Kitchen, as a relatively new brand, needs to find its own positioning and competitive advantages in such a market environment. They urgently need a professional local Chinese advertising team to manage their Chinese social media operations , to help them attract overseas Chinese traffic, open up the popularity of Chinese in Australia, and achieve stable, accurate and ruthless market capture.

Our Solution

After many times of communication with the client and analysis of the client’s pain points, we adopted the following strategies for this client to help operate the Red social media account and open up the Chinese market in Australia:

Mining local market demand
By understanding the local consumer needs and market trends in Australia, design and launch products that are more in line with the local market, such as increasing the series of special products for the local market.

Strengthen brand promotion and marketing
Increase brand exposure through various channels, improve brand awareness and recognition, and highly utilize Red social media for online marketing.

Set precise user audience
In order to attract more users to the Hello Kitchen account in the shortest possible time, we spent a lot of energy doing in-depth industry and market research on the original fans of the account in the early stage of taking over the account. The account manager of Kitchen has repeatedly communicated, and accurately outlined the user portraits that can bring the greatest conversion. Among them: female users accounted for nearly 87%, and the largest number of users are over 40 years old. Their interests are distributed in home decoration and food. Some users are overseas users. After confirming that overseas adults are our main target group, we will publish updated copywriting that will be closer to their interests and hobbies, thereby increasing the viewing and reading volume of Red on social media.

The Result

Since we took over, the reading and viewing traffic of the Red media of Hello Kitchen Chinese Kitchenware has increased significantly. From the beginning of the takeover, after half a year of stable operation and maintenance, it has been achieved by opening a Red account and regularly maintaining and publishing copywriting. In order to read and watch traffic increased from 6k per month to 20k per month. Under the influence of background fan interaction and the strategy of leaving messages and comments, the total number of monthly interactions has increased to 1k+, and the traffic has shown a clear upward trend.