High Dental

High Dental provides a variety of dental services, including orthodontics, dental implants, dental cosmetics, wisdom teeth extraction and more. High Dental is known for providing high-quality dental services and good customer experience. By using the most advanced technology and equipment, it provides professional dental care to meet the different needs and expectations of customers.

The Problem

Located in Elsternwick, Melbourne, High Dental is a comprehensive range of dental practices, however due to language barriers and cultural differences. Many Chinese may not be very good at English and cannot communicate well with English-speaking doctors and staff. They urgently need a professional local Chinese advertising team to manage their Chinese social media operations, help them attract traffic from Chinese in Australia, increase the popularity of Chinese in Australia, and achieve stable, accurate and ruthless market capture.

Our Solution

After multiple communications with the client and analysis of the client’s pain points, we adopted the following strategies for the client to help operate the Red social media account and open up the Chinese market in Australia:

Hire staff who speak fluent Chinese
This can help Chinese clients better understand treatment options and communicate medical issues. By promoting the hospital to accept customers of different cultures, and fully understanding and respecting the differences between different cultures, it helps Chinese customers to better integrate into the service.

Provide translation and guidance services
Providing translation and guidance services for Chinese customers can help them better understand treatment plans and hospital procedures, and enhance their sense of trust.

Strengthen brand promotion and marketing
Increase brand exposure through various channels, improve brand awareness and recognition, and highly utilize Red social media for online marketing.

The Result

Since we took over, the reading and viewing traffic of High Dental’s Red media has increased significantly. From the initial stage of taking over, it has only been operated and maintained for three months. This has been achieved by opening a Red account and regularly maintaining and publishing copywriting In order to read and watch traffic increased from 2k per month to 6k per month. Under the influence of background fan interaction and the strategy of leaving messages and comments, the total number of monthly interactions has increased to 100+, and the traffic has shown a clear upward trend.